- 03 Sep 2019
- Posted by Chris
- Internet Marketing , Marketing , Search Engine Optimization , SEO
- 0 Likes
Search engine optimization is one of the most important tools for a local business when it comes to marketing that business locally. I can think of no other tool that has such a direct affect on the amount of online traffic that comes into a website and therefore more possibility of conversion into sales or appointments. Even more so than buying online ads, because when done properly, it is the gift that keeps on giving so to speak.
Whether it’s seo for chiropractors, seo for dental offices, seo for electricians or seo for franchises. All types of businesses can benefit from great search engine optimization and local directory optimization.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element or via 301 redirects can help make sure links to different versions of the URL all count towards the page’s link popularity score.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus towards “usefulness” and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device . Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
Search engine optimization for medical offices and seo for insurance offices is especially hot right now. These types of businesses have discovered that being on top of the listings or even dominating the local listings has an incredible effect on increasing and keeping their local market share.