You worked hard to build your gym business and develop visibility in your local market. However, you may be missing out new patient opportunities, or market share, in your local community. This is where gym search engine optimization can help.
The health club market is worth $87.2 billion globally and has grown every year since 2008 [IHRSA 2018].
In the USA, there were more than 6 billion gym visits to 39,570 facilities in 2018 (this excludes hotel gyms) [IHRSA 2019].
At 39,570, the number of US health club facilities increased by 2.8% over the previous year, up from 38,477 locations [IHRSA 2019].
In 2018, U.S. health club industry revenue increased to $32.3 billion, up from $30 billion in 2017, a 7.8% growth [IHRSA 2019].
The U.S. health club industry serves 71.5 million consumers [IHRSA 2019].
In the UK there are over 7,000 gyms and the market value is just under £5 billion [Leisure Database 2018].
Boutique studios and budget clubs (high volume low cost) are continuing to perform well, although some are predicting a resurgence of mid-market clubs [Wellness Creative Co. 2019].
How much of this business is your local gym business getting? What is your share of that local market? How can you achieve or obtain more of that local gym market?
When people search online for a local gym, their first stop is Google. The prospective client often performs a local search which Google graciously returns not only local results, but also map results. Your business NEEDS to be in the top 3 of the map results and the top 3 of the local organic results. If it is not, you are missing out on over 95% of the possible market share.
My primary focus is to get your business into these top three results, and I do that by:
Ensuring that your website is fast, error free and seo targeted
Building or fixing your local directory listings / business citations (there are over 70 of them)
Building quality and authoritative backlinks to your website
Building authoritative backlinks into your GMB map listing(s)
Slow and steady growth is what matters to the search engines and is what is needed to ensure naturally high rankings in the search engine results. Contact me today to discuss your gym business’ needs and how I can help you achieve more clients and higher market share.